Ugochukwu Ezeagwula

In 1990, an advertising agency working for Canon cameras invested millions in an advert campaign with Andre Agassi delivering the now famous line, “Image is everything!”
Indeed, a closer look at our modern society reveals that people make their initial judgments about other people or products based solely on their image. I recall an incident that occurred at the airport sometime ago. I had just alighted from a car and approaching the entrance of the airport lounge... [Read more]

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HOW TO REBRAND NIGERIA: LESSONS FROM ABROAD
In March 2009, rebranding Nigeria Project was launched in Abuja Nigeria, with a slogan Nigeria: Good People, Great Nation. This was an attempt by the then Minister of Information, Prof. Dora Akunyele to correct the battered image of the country....

THE RISE & FALL OF BRAND PHB: AN EXPOSE INTO THE APPARENT REASONS WHY THE BRAND FAILED.
In the last decade, the Nigerian banking sector has undergone series of reforms all in an attempt by the apex regulators to strengthen the sector....

TURNING YOUR CENTER OF TRAGEDY TO YOUR CENTER OF GLORY: VALUABLE LESSONS FROM ZAMBIA'S CHIPOLOPOLO
History was made yesterday as the Zambian National football team also known as the Chipolopolo, won their first ever African Cup of Nations. The team beat Ivory Coast's star-studded team in a penalty shoot-out.

BRAND RELEVANCE: FIVE WAYS TO FIX IT.
If there is any battle that brands must fight today, it is the battle of relevance. Brands must continually remain relevant or close shops. We presently live in an over-communicated world where millions of brands are jostling for attention and patronage; each fighting to win a share of the consumer’s...

97NAIRA: How President Goodluck Jonathan lost his brand equity.It is an undeniable fact that there has been a sharp change in the perception of Nigerians towards President Goodluck Jonathan....

SOCIAL MEDIA: Beyond the bird, the book and the tube. My Presentation at the 2nd Season of the Annual National Social Media Conference, Lagos Nigeria

Is Google+ set to overtake Facebook?If you are a social media enthusiast, by now you've likely heard of Google+, the new social media platform that is set to join the growing list of numerious social networking sites..

Chatting with a participant at a training

Receiving the "Best Logic" Award from Dr. Akinsola Akinfemiwa (Former MD, Skye Bank) at the Orange Academy IBX immersion 2011.